Mikhaila Shelle - logo

thrive app

goal

This was a group project in a Project Management course in BCIT’s New Media and Web development program. The purpose of the assignment was to design an app using the Waterfall Project Management concept. Final deliverables included a small branding guide, hand-coded responsive email template, website landing page and a high-fidelity app prototype.

hours

Date: November 7th to December 11 2024
Total Hours: aprox. 25.5
Design: 17 hours
Project Management: 8,5 hours

project team

Negin

Project Manager

Documentation & Team Management

Mikhaila

Design

Branding Design & Final Prototypes

Sebastian

Web Developer

Coded Email Newsletter & Website Landing Page

Kobe

User Experience

User Research & User Flow Wireframes

Thrive - logo

is an app prototype with the purpose of assisting users in their personal or spiritual meditation practice by offering a variety of guided meditation sessions, soothing music and the ability to track their progress.
The app’s interface was designed to minimize distractions and interruptions to the user’s routine by incorporating aesthetically pleasing, calming visuals and a darker color scheme to reduce screen stimulation.

Branding

I began branding design by gathering imagery that evoked meditation themes and feelings of serenity so that I could keep colors in mind while sketching logos. The logo chosen by the team was a fine-line and geometric, lotus and moon symbol that was inspired by the chakra symbols found in Hinduism and Buddhism, the spiritualities that originated meditative practice. The lotus evokes tranquility and overcoming obstacles, while the moon shape symbolizes stages of growth, like the phases of the moon, as well as the unconscious mind and illumination. The logo is unintrusive and reserved and aligns with the app’s theme of fostering self-care and inner peace.

Logos

Thrive - logo

Logo and Wordmark

Thrive - app icon

App Store Icon

Mood Board

Thrive - mood board

prototype

Resources

Software

Adobe Illustrator
Adobe Photoshop
Figma
Canva – final presentation

Assets

Adobe Fonts - Beloved Sans
Google Fonts - Italiana, Raleway, Reem Kufi
Icons: Phosphor Icons
Media: Adobe Stock, Unsplash, Canva

prototype